Introduction to e-commerce
|Class 1||Introduction to e-commerce and Internet opportunities|
|Class 2||How to evaluate opportunities and develop a plan|
|Class 3||Selling o the? Internet|
|Class 5||How to develop a winning Web site|
|Class 6||How to increase your traffic and sales|
|Class 7||Partnership, affiliation and advertising|
|Class 8||Business plan and site strategy review|
|Class 9||Customer relationships|
|Class 10||Conclusion and business plans' presentations|
Students will work on two business plans/projects of their choice and will develop a realistic business plan. They will participate in discussion groups with the peers. Basic knowledge of business and Internet business environment is recommended. Students will chat with the instructor in real time using FireTalk or ICQ.
Grades will be based on: an executive summary developed in a team (20%), a business plan presentation (40%) and discussion groups' participation (40%).