Internet Marketing and Advertising

Schedule:

  1. Overview of Internet Marketing and Advertising
  2. Marketing and Advertising Tools
  3. Industry Segments: e-Commerce
  4. Industry Segments: Integrated Online/Offline Business
  5. Industry Segments: Marketing and Advertising Consultants
  6. Industry Segments: Government and Non-Profit Organizations
  7. Marketing and Advertising Research, Planning and Design
  8. Positioning, Branding, and Segmenting
  9. Message Strategies. Delivery Strategies.
  10. Global Marketing and Advertising
  11. Presentations
  12. Future of Marketing and Advertising

Students will fulfill 2 homework assignments, and will participate in discussion groups with their peers. Intensive Internet surfing is involved. Students will chat with the instructor in real time using FireTalk or ICQ.

Grades will be based on: 2 homework assignments (20% each), advertising project presentation (30%) and discussion groups' participation (30%).

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