Organic food

Organic foods beat the crisis

The organic food they are a good deal not only for those who eat them. In fact, they win the consumer crisis and, without discount prices, advance on the market. In Italy, the overall sales of organic food exceeded 2 billion euros in 2012 (+ 7% compared to the previous year) and today our country is in fourth place in the EU for consumption of organic food.

However, the organic market is not just food. So let's take a look at the rest too: in the European Union, the consumption of Organic products (food and non-food) has a turnover of 21.8 billion euros and the trend is constantly growing. The data, photographed in 2014, comes from BÖLW - Bund Ökologische Lebensmittelwirtschaft.

The organic food come from organic farming which, consequently, increases in turn by reducing the use of insecticides and chemical fertilizers. According to data from Nomisma, which annually presents data from the observatory on the organic market in collaboration with the SANA fair in Bologna, 9% of the agricultural area in Italy is organic (2012). And again: Italy with 1,167,362 cultivated hectares represents 10% of the European organic agricultural area and 3% of the world.

Growth, however, does not concern all crops. At the origin of the organic food there are crops that go up and others that go down in Italy. Among the climbers we find the olive tree (+ 16%), citrus fruits (+ 15%) and cereals (+ 14%). Among those who go down there are the 'other arable crops' in general (-52%), root plants (-36%) and industrial crops (-15%). In Italy, the organic supply chain counts about 50 thousand operators including farmers, processors, farmers-processors and importers. The employment increase was 3% from 2011 to 2012.

Talking about organic food, therefore in the food sector alone, the world bio market increased by 251% from 2000 to 2011. The USA accounted for 44%, the European Union 41%, Canada 4%, little Switzerland alone 3 %, Japan 2% and the remaining 6% if divided by the other countries.

In Europe, sales of organic food and of organic products in general increase in all countries with the single exception of the United Kingdom, where organic consumption decreased by 9% from 2009 to 2011. In France + 24%, in Italy + 15%, in Germany (first European market) + 14%.

In Italy the organic food they represent 1.45% of total food consumption and 2.2% of packaged food products sold through the large-scale retail channel. That of packaged organic products sold through large-scale distribution is one of the most interesting data because it highlights a trend in strong and constant growth, a sign of a market that now goes beyond the channels that fed it in the first phase, buying groups, markets etc. ...

But who consumes organic food in Italy? According to the survey by the Nomisma Observatory - SANA, 32.4 of the population consumes organic food every day at almost; 31.5% at least once a week; 20.7% at least once a month and 15.4% more rarely. The frequency of consumption of organic food it increases among the population with a higher level of education, it also increases as a function of income and is more marked in the center-north than in the south.

And why does it consume them? Looking at the reasons for purchasing, the number of buyers clearly prevails organic food because they consider them safer (71%). However, the number of consumers who respond with the phrase 'because they are good' is increasing (25.4%), a sign of an improvement in organic production from a taste point of view. The percentage of those who choose organic food because they are good it increases among the most regular consumers.