First do not waste. For the Italians the fight against waste it counts more than the enhancement of local products, more than respect for the environment, more than safety, fairness, dynamism and sobriety. Much more than tolerance.
What waste? The food waste domestic above all, that is, those 639 grams of food that every family throws in the trash every week. For a value of € 6.5 per week and a total of € 8.1 billion per year.
To reveal to us that not to waste seems to be the new commandment of the Italians is the 2014 Report on domestic waste by Waste Watcher - Knowledge for Expo, the Expo 2015 Observatory on food, agriculture, environment and sustainability.
The results of the survey reveal an Italy unexpectedly attentive to waste, in particular the food waste. To be considered careful from this point of view are 63 citizens out of 100; more than 48 out of 100 who consider local products important and 47% who above all care about respect for the environment.
Safety is a priority for 42% of Italians, equity for 39% and tolerance for only 12%. Are we a country of intolerant people? No, more likely it is that most citizens when they look around do not notice a tolerance deficit, while they see serious things on the front of the domestic waste.
The food waste 60% of the analyzed sample considered the most serious problem, the waste of water by 37% and that of electricity by 20%, to which 6% of gas is added. Perhaps it is lacking to know that food waste and energy waste go hand in hand: 3% of total energy consumption in Italy depends on the 'supply chain' of food waste, from the field to the consumer. Furthermore, energy is a waste present in all the others.
Attention to food wasteit increases rapidly, driven by greater sensitivity and probably also by the pangs of the crisis. 81% of Italians worry about checking if the food is still good before throwing it away (in January 2014 the percentage was 63%).
Many, 90%, of the respondents who claim to read the label to check the expiry date of the products, while 83 Italians out of 100 declare that they know the difference between expiration date (within) and consumption preference (best before). But it is one thing to say and another to know: among those who said they were 'educated', only 67% showed that they really know the meaning.
76%, on the other hand, ask or would like to ask to take the leftover food home to the restaurant: 30 out of 100 Italians do it always or often, 18 ask but the restaurants do not have the containers, 28 declare themselves too shy to make the request.