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Green purchases are popular if they are truly green


Consumers are in favor of green purchases and are willing to pay more i environmentally friendly products, as long as you are sure that the products greens they really are and it's not just marketing. To say this is a recent survey by the European Commission on 25,568 people from 28 EU member states (the survey, for those who want to read it, is entitled 'Attitudes of Europeans towards building the single market for green products').

In detail, 80% of the sample said they were willing to do green purchases of eco-sustainable products even if these have a higher price than those that 'greensI am not. The majority of the sample is in fact convinced that thepurchase of green products can do a lot for the environment (89% of the sample) and that they have the same quality as the others.

Consumers, however, ask producers for clarity. The green purchases they are liked only in the face of certain eco-sustainable credentials. And this is where the donkey falls. In fact, just over half of the respondents say they receive comprehensive information on the environmental impact of the products they buy and use.

One problem for consumers is the lack of homogeneity of information on product labels. Those interested in green purchases they declare that they are in difficulty because the green information provided by the different producers is not uniform and this makes it difficult to compare the different products.

The grotesque thing is that this situation harms not only consumers but also producers, frustrating efforts towards green purchases. If a producer wants to highlight their environmental performance, they are faced with obstacles such as the existence of different methodologies promoted by various public or private organizations for measuring environmental credentials.

That's why, on the subject of green purchases, the European Commission is working to promote a single green market by harmonizing the methods of measuring the environmental impact of products. This would increase the confidence of consumers but also of companies and shareholders, and would favor green purchases.

Finally, there is the issue of mistrust that hinders green purchases. Indeed, the EU study reveals that many consumers are wary of what producers say about their environmental performance and ask for detailed reports and information on how these aspects are developed and monitored.

A best practice in the field of green purchases related to printing and production printing solutions can be considered the Ricoh Sustainability Optimization Program within its Total Green Office Solutions strategy. In summary, it is a set of technologies, methodologies and services that make it possible to achieve important environmental goals by optimizing the management of documents and the printing infrastructure. Not surprisingly, the Sustainability Optimization Program is accredited by the BSI, British Standards Institution.


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